The Design Business: Advanced English lesson One. “Balancing Creativity and Profitability in a Design Company”

 

Balancing Creativity and Profitability in a Design Company

Grammar Review:   The perfect progressive tenses

Introduction:  Present Perfect Progressive
As an entrepreneur in the design industry, you may often find yourself grappling with the challenge of combining your creative instincts and the need to maintain profitability. Many professionals in this field  HAVE BEEN STRUGGLING  to strike that delicate balance. In this business English lesson, we will examine how a designer can achieve harmony between their artistic side and their business acumen.

Discuss the new vocabulary:

Grammar Question:  

1. Which of the following sentences uses the present perfect progressive tense correctly?
a) She has been playing soccer for three years.
b) They was running a marathon since morning.
c) I have reading the book for two hours.
d) He had been working here since 2010.

Now write two sentences using the present perfect progressive. One in the first person and one in the third person.

Balancing Creativity: Past Perfect Progressive
Often, designers face immense pressure to generate exciting ideas on a routine basis. As you   HAD BEEN WORKING  in the design world for some time before we started our lessons, you might have noticed that creativity is not a finite resource. First, acknowledge the importance of proper time management. Purposefully allocate hours for brainstorming and experimentation without compromising your focus on monetary goals.

Discuss the new vocabulary:

Grammar Question:

2. Choose the correct future perfect progressive tense for the given sentence:
By 6 PM, she _____ (watch) her favorite TV show for three hours.
a) will be watching
b) will have been watching
c) will have watched
d) would have been watching

Now write two sentences using the future perfect progressive tense. One in the first person and one in the third person.

Managing Client Expectations:  Present Perfect Progressive
Understanding your clients’ needs and expectations allows you to create designs that address their requirements effectively. As clients are becoming more vocal about their preferences, they    HAVE BEEN REACHING OUT   more frequently for modifications. As a result, it is crucial to have open communication channels with them. Responsive collaboration helps reduce revisions and ensures that clients are satisfied with the outcome while preventing excessive drains on resources.

Discuss the new vocabulary:

Grammar Question:

3. Identify the correct past perfect progressive form of the verb in brackets:
Before moving to New York, he _____ (live) in Los Angeles for five years.
a) had lived
b) has lived
c) had been living
d) has been living

Now write two sentences using the past perfect progressive. One in the first person and one in the third person.

Optimizing Resource Allocation: Future Perfect Progressive
In managing a design company’s resources efficiently, you must ensure that the right balance of time and money is being invested in the projects being handled currently. By streamlining your work process, you  WILL HAVE BEEN MAXIMISING   profit margins without compromising creativity. Employing automated software solutions or outsourcing repetitive tasks may help in allocating more time and energy towards creative pursuits.

Discuss the new vocabulary:

Grammar Question:

4. Select the sentence that correctly uses the present perfect progressive tense:
a) She’s been studying English since her childhood.
b) He is working on his project for two months.
c) They’ve running a marathon over three hours.
d) We were having dinner with friends all evening.

Now write two sentences using the present perfect progressive tense. One in the first person and one in the third person.

Respecting The Value Of Your Designs:
One of the most significant aspects that contribute to sustainability is understanding and respecting your designs’ worth. To be charging fairly for your services reinforces confidence in your abilities and allows room for sustainable growth. Consistently analyzing industry trends and updating pricing strategies is essential for long-term profitability.

Discuss the new vocabulary:

Grammar Question:

5. Complete the following sentence with the appropriate verb form:
If you had called me earlier, I ______ (finish) the report by now.
a) would finish
b) would have finished
c) would be finishing
d) would have been finishing

Now write two sentences using “would have ______”  One in the first person and one in the third person. Use and verbs.

Conclusion: Present Perfect
Striking the perfect balance between creativity and profitability  HAS ALWAYS BEEN  an ongoing challenge for design business owners. By employing strategies such as effective time management, strong communication skills, and data-driven resource allocation, you can ensure that your company stays on an upward trajectory. Remember to respect and appreciate the value of your creative endeavors to maintain a sense of fulfillment while watching your company prosper.

Discuss the new vocabulary:

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Homework Assignment:

Write a 200-word essay that includes the use of perfect progressive tenses.  Ensure that you include at least 1 distinct example of each of the following perfect progressive tenses: present perfect progressive, past perfect progressive, and future perfect progressive. In your essay discuss the difficulties of managing your time between designing and producing products for sale and managing the business from a finance and accounting perspective.

EXTRA LESSON Links:

Present Perfect Progressive:  CLICK HERE

Past Perfect Progrssive:  CLICK HERE

Future Perfect Progressive:  CLICK HERE

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