- More people watched gaming content on YouTube in 2020 than ever before, and part of that is thanks to YouTube’s global outreach,
said the company’s head of gaming, Ryan Wyatt.
About 100 billion hours of content were watched in 2020, twice the number of 2018′sviewed hours. This stems from YouTube’soutreach in Southeast Asia and Latin America, as well as the rise ofprominent esports contests now being streamed on YouTube aswell as Twitch.
This explosion in mobile is reflected in YouTube’s end-of-the-yearstatistics. Mobile game “Garena Free Fire” was the third mostwatched game on the platform with 72 billion views, above giantslike “Grand Theft Auto V” and “Fortnite.” Wyatt said that in some countries, creators can’t just rely on ad
profits, which is why YouTube added channel subscriptions andallowed creators to set their own prices. YouTube has also become
https://oxford-institute-education.com
more serious about streaming events, partnering with the biggestesports companies like Riot Games to host tournaments on the
platform.Many smaller creators have seen larger success in the past year.More than 80,000 creators hit 100,000 subscribers, no small featfor any channel on YouTube. On the other hand, more than 350creators have more than 10 million subscribers.When asked what makes YouTube different from other services,
besides its massive audience, Wyatt said it’s the tools Google andYouTube have created and placed over the years.”Some of our content tools aren’t unique, things like shorts orstories or live streaming, which many other platforms are doing,”Wyatt said. “But we’re unique as the destination where you can do all of thesethingson the biggest gaming platform in the world, soyou have all these content creation tools at your disposal.”Wyatt also said that YouTube has been ahead of Twitch’s music rights issue. YouTube’s “content ID” mechanism was put in place after a settled 2014 lawsuit. While that system has had its own
share of issues over the years, DMCA strikes on YouTube arelargely a settled concern.
https://oxford-institute-education.com
“We recognize that music is a part of the games industry and has been for quite a long time, so we need to be thoughtful in our approach,” Wyatt said.
Wyatt said he expects live streaming to grow, and that the next step in games content consumption may be combining the viewing and interactive experience.Already, a game on Facebook called “Rival Peak” has done this, becoming an interactive reality show with direct audience impact on its story.
- QUESTIONS (Writing exercise)
Write approximately 25 words for each answer using the associated grammar on the subject of what you know about YouTube.1. Do you play video games? If yes, how many hours a week do you spend playing them? PRESENT PERFECT
2. Have you ever watched online gaming on YouTube? If yes, did you enjoy it? Describe your experience. PAST PERFECT
3. How was your childhood different from your parents’ childhoods? FUTURE PERFECT
4. Do video games impact people’s social skills? If so, how? THREE COMPARATIVES
5. What is one reason more people watched gaming content on YouTube in 2020 than ever before? FUTURE PERFECT PROGRESSIVE
6. How many hours were viewed in 2018? PAST PERFECT PROGRESSIVE
7. What is Riot Games? PRESENT PERFECT PROGRESSIVE
8. YouTube still having problems with DMCA, according to Wyatt? ONE DIRECT SPEECH AND ONE INDIRECT SPEECH QUOTE
9. What is unique about Facebook’s “Rival Peak” game? THREE CONJUNCTIONS